Dr. Lez Trujillo Torres

Assistant Professor of Marketing | University of Illinois Chicago

Dr. Lez Trujillo Torres is a consumer researcher whose work examines how inequalities emerge in the marketplace and shape the experiences of underserved consumers. Her research focuses on healthcare consumption, technology innovation, and service experiences, with broader implications for public policy and social, economic, and racial justice.

Her research has appeared in leading academic journals, including the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of the Association for Consumer Research, Journal of Public Policy & Marketing, and Marketing Theory. She has presented her work at international conferences and contributes to the academic community through doctoral mentorship, teaching, and research collaboration.

Dr. Trujillo Torres is a co-recipient of the 2023 Thomas C. Kinnear/Journal of Public Policy & Marketing Award and the 2023 Geraldine Rosa Henderson Excellence in Research on Race and Inclusion (G.E.R.R.I.) Mentor-Mentee Award.

Before entering academia, she spent more than 15 years working on issues of social and economic justice, including affordable housing, consumer financial protection, and public education. Her professional experience continues to inform her research and commitment to understanding and addressing marketplace inequalities.

Originally from Peru, Dr. Trujillo Torres has also lived in France, Denmark, Los Angeles, and Oakland before making Chicago her home.