Teaching Philosophy
Dr. Lez Trujillo Torres approaches teaching by connecting research-based knowledge with practical business applications. Her goal is to equip students with a strong foundation in marketing principles while developing the critical thinking, communication, and analytical skills needed to navigate complex business environments.
Her teaching emphasizes experiential learning, collaboration, and the application of marketing concepts across private, public, and nonprofit sectors. Through research-driven assignments, contemporary case studies, and real-world experiences, she encourages students to critically examine marketplace dynamics and develop thoughtful, evidence-based solutions.
Courses Taught
Customer Experience Management
Global Marketing
Consumer Behavior
Marketing Management
Teaching Approach & Mentorship
Curricular Innovation
Dr. Trujillo Torres develops courses that connect marketing theory with evolving business practices. She created a Customer Experience Management elective that has grown in enrollment and incorporates contemporary topics, collaborative tools, and practical applications of marketing concepts.
Experiential & Research-Based Learning
Her courses integrate qualitative and quantitative research methods, collaborative projects, and experiential learning opportunities. Students apply marketing concepts through case studies, field experiences, digital technologies, and research assignments designed to strengthen analytical and communication skills.
Student Engagement & Support
Recognizing that students bring diverse backgrounds, experiences, and learning needs to the classroom, Dr. Trujillo Torres adapts her teaching through student feedback, individualized guidance, and collaborative learning. She is committed to helping students develop the confidence and skills to succeed academically and professionally.
Mentorship
Beyond the classroom, she mentors undergraduate, graduate, and doctoral students, supporting their research development, academic goals, and professional advancement. She also contributes to doctoral seminars and early-career scholar workshops internationally.
Academic Leadership & Service
Discover her contributions to academic communities, mentorship, and professional service.